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What we do
Our mission is to simplify marketing for startups using behavioral insights and proven frameworks.
Online Visibility
Enhance your brand’s digital footprint through strategic marketing that improves search visibility, strengthens engagement, and drives sustainable growth online.
Brand identity
Establish a brand identity that captures attention, communicates purpose, and creates lasting impressions in the minds of your customers.
Strategy and Planning
Our strategy and planning services empower businesses to make informed decisions, reduce risks, and seize opportunities effectively.
Purpose-Driven
Startup Marketing
Startups deserve more than vague advice and empty metrics. Off The Mark brings grounded, psychology-based marketing guidance to help founders make smarter decisions and build lasting brands.
About the founder
Driven by a genuine passion for helping startups thrive, our founder created Off The Mark as a response to the overwhelming noise and confusion in early-stage marketing. After years of working closely with growing businesses, they recognized a need for clear, actionable guidance that cuts through the fluff and delivers real results. Off The Mark was born out of that mission — to be a trusted partner for founders navigating the often uncertain path of launching and scaling their businesses.
getting you off the mark
Actionable insights, honest advice, and proven tactics to help startups grow smarter — not louder. From marketing psychology to real-world strategy, this is where founders find clarity and direction.
IS THIS YOU?
Don’t wait for the “perfect time” to launch — because truthfully, it doesn’t exist. There will always be something unfinished, uncertain, or out of place. But momentum starts when you do. The sooner you begin, the sooner you start learning, testing, refining, and moving closer to what actually works. At Off The Mark, we exist to guide you through those critical first steps — not with overhyped promises or generic advice, but with honest strategies rooted in behavioral insight and real marketing experience. We know what it’s like to feel overwhelmed by noise, lost in options, or unsure where to begin.
Founders Are Saying
Hear directly from the founders we’ve worked with. These are real stories from real startups who’ve found clarity, confidence, and direction through Off The Mark’s honest, strategy-first approach to marketing.
Jason Liu
Co-Founder
They helped me cut through the noise and focus on what actually works. Simple, clear, and effective.
Sarah Malik
Financial Coaching
Off The Mark gave us real strategy, not fluff. Our user journey finally makes sense.
Daniel Reyes
Head of Growth, UrbanMeal
Off The Mark helped me stop second-guessing and take action. Honest, supportive, and strategic.